Circus Media House Contributes to Cannes Lions Award-Winning Campaign
Toronto, Canada – July 6th, 2026
Written By: Matthew Hledin
At Circus Media House, we believe that the best stories are told through collaboration. That’s why it’s incredibly rewarding to see a project we’ve had the privilege of contributing to receive recognition on one of the biggest stages in the creative industry.
We are proud to have been part of a Cannes Lions International Festival of Creativity Award-winning campaign, with Circus Media House Founder Matthew Hledin serving as Director of Photography alongside Production Assistant Olivia Hledin. Working together on a project recognized by one of the world’s most prestigious creative awards is a milestone our team is incredibly proud of.
This achievement would not have been possible without the trust of our friends James Hall and Ilja Lukac at J3P INC., who invited our team to contribute to such an outstanding production. Collaborating with talented creatives who share a passion for storytelling and excellence is always an opportunity we value, and we’re grateful to have played a role in bringing this vision to life.
We would also like to congratulate the exceptional teams at Dentsu Creative and TRUE Sports ULC. Their creativity, leadership, and commitment to producing meaningful work helped make this recognition possible. Being surrounded by individuals and organizations that continually raise the bar serves as a constant source of inspiration for our own work at Circus Media House.
While awards are never the goal, they are a meaningful reminder of what can be achieved when talented people come together with a shared vision. As we continue to grow Circus Media House and expand the projects we take on across North America, we’re excited to keep collaborating with world-class agencies, production companies, brands, and creative partners.
Congratulations to everyone involved in this incredible achievement. We are honored to have been part of the journey and look forward to many more projects together.
Client: TRUE Sports ULC
Agency: Dentsu Creative
Product: “Game On” Ball
True Team:
Chief Marketing Officer: Derek Kent
Marketing Manager: Cole Chapman
Chief Commercial Officer: Dave McNally
Vice President: Dave Campbell
Coordinator: Fabio Busi
Dentsu Canada Team:
Chief Executive Officer: Stephen Kiely
Chief Creative Officer: Ari Elkouby
Executive Creative Director: Pascal Rotteveel
Chief Client Officer: Dimitra Georgakis, MBA
Group Account Director: Justine Leetham
Operations: Anthony Luciano
Chief Strategy Officer: Andrea Isbester
Chief Strategy Officer: Kevin McHugh
Executive Creative Director: Ryan Egan
Design Director: Logan Cipparone
Associate Creative Director: Karl Ouellette
Writer: Patrice Daigneault
Director of Broadcast and Content: Rob Lazar
Executive Producer: Cynthia Cyr
Editor: Kris Roberts
Communications Director: Shana Blackman
Brand Manager: Emma Danly Tapias
Technologist: Daniel Vettorazi
Media:
dentsu Media Canada
iProspect
Amplifi
Production Teams:
Tag Canada
J3P INC. Teams:
Director: James H.
Director of Photography (Ontario): Matthew Hledin
Director of Photography (British Columbia): Kevin Uy
Principle Photography: Stephen Ho
Executive Producer: Ilja Lukac
Producer: Anita Tran
Sound Recordist: James Belyea
Photography Assistant: Andrei Cozma
Production Assistant: Olivia Hledin
Hair and Make Up (Ontario): Tina Therios
Hair and Make Up (British Columbia): Natalia Roa
Print Manager: Bruno Ferrante
Vehicle Handling/Detailing: Ryan Mendelson
Music/Sound: Pirate Audio
PR: EGS PR
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